Our Mission

SalesGenomics helps mission-driven entrepreneurs serve the world AND profit

The mission of Atypical Foundation Inc. is help eradicate digital exclusion among mission-driven entrepreneurs by supporting them with the cutting edge business strategy & digital marketing advice & services.

To Help Advance This goal, Atypical Foundation:

Contributes part of their time to provide consultancy for mission driven non-profits & founders.

Provides educational materials for mission-driven founders on marketing, fundraising & management

Connects mission-driven founders with partners that can support them across all stages of their organisation lifecycle.

Help promote mission-driven founders business by sharing stories of other mission driven founders.

We want to amplify their missions with digital advertising that works!
We aim to inspire eCommerce entrepreneurs that building a business that gives back for a good cause is a great way to find real happiness and meaning while also turning extraordinary profits as a by-product.

Our brands donate hundreds of thousands of dollars annually to charities, invent new products that solve the world’s problems or sustainably add joy to people’s lives without hurting the planet.

The Impact Of Our Brands:

Our Values:

We care

Our partner business and their mission comes first. Everything we do, we do it because we care about happiness, health & wealth of everyone we interact with directly (partners, colleagues) or indirectly (end customers). We love to see our actions help even in a small way. This is what makes us go over and beyond at every step.

We aim high

We love the fun of a healthy achievement and competition! We push ourselves to be the best. We do not tolerate anything less than A-player mindset. Our mission is too important to settle for good enough.

We take ownership

We treat our partner businesses like our own. Whether the goal is to achieve financial freedom, turn passion into a business or amplify a brand’s mission, we take it very personally to get there.

We are always growing

We are always searching for new ideas. and experiment relentlessly. We are always open to even the harshest feedback and ready to reinvent ourselves every day. Our character is malleable and ready to evolve to meet the growing demands of our objective to serve the world.

We communicate transparently

We always say what we mean. We underpromise and overdeliver. We challenge unrealistic goals and perceptions.

Remote

We have SGX team members located in 11+ countries

United States

Atypical Digital Headquarters in New York

1185 6th Ave 3rd floor,
New York, NY 10036,
United States

London office

Our very first location where everything started

128 City Road,
London, EC1V 2NX
United Kingdom

Perú

You can also find us in beautiful Lima

Av. Hipólito Unanue 225,
Oficina 703, Miraflores,
Lima

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