From eCommerce owners

for eCommerce owners

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Expert Authors

Main authors are: our founders (Matt & Mike), Head of Strategy (Tomas), Head of Service (Andy). We also do joint posts with our partners.

Useful Content

The world is changing. If you want to know what's happening in the field, read our content. Gain insights from 70+ team knowledge base and field-tested strategies we use on our clients and our own stores.

Filter

Will China’s New Business Model Completely Turn the E-Commerce World On its Head in the Next 3-4 Years? (Hint: It Already Has )

July 15, 2014
C2M (Consumer-To-Manufacturing). That’s the name of the business model that’s been revolutionizing the e-commerce stage in China the last few years by prioritizing consumers’ needs.…

Why would you, as an ecom store owner, ever work with an agency?

October 26, 2021
There’s one really good reason for that:​ Because they can make you a lot of MONEY.​ But ONLY if you work with the right agency.​…

Rising CPMs and What You Can Do About It?

October 26, 2021
Have you gone through performance turbulence lately? It’s not only you. Mainly due to iOS changes, but also because of the changes happening in the…

If recent iOS changes have made your life as an e-commerce owner or a marketer more difficult, then this post is for you.

October 26, 2021
If recent iOS changes have made your life as an e-commerce owner or a marketer more difficult, then this post is for you. ​ The…

Creative ABO Testing

October 26, 2021
(1 audience, 1 control ad) 1. Strategy Purpose The sole purpose of this strategy is to test, test, test creatives…and then test some more. Although…

Huawei Ads (And the deeper meaning behind the Apple-Facebook data war)

October 26, 2021
Huawei Ads (And the deeper meaning behind the Apple-Facebook data war) Ok, so we’re seeing Huawei launch their own ad platform. How is it gonna work?…

Apple iOS14.5 IMPORTANT UPDATE

October 26, 2021
We just got an insider data from our Facebook rep, that the long-anticipated iOS14.5 update that will very likely take place at  20th April 2021.…

How to expand internationally

October 26, 2021
International Expansion 101   High CPMs?  Time to target other developed countries with much cheaper ad costs! If you’ve seen my latest video on how we scaled…

5 Things to Implement in Your Store For the Best 2021 eCommerce Strategy

October 26, 2021
Last year wasn’t easy for nearly everyone on the planet. Pandemic, lockdowns, uncertainty. But 2020 brought something that hasn’t happened in the past…online revolution. Now…

How our smartest clients produce their creatives.

October 26, 2021
Ever heard the phrase ‘putting all your eggs in one basket?​ ​Well, that’s exactly what most eCommerce store owners do.​ ​In the worst-case scenario, they…

How to expand onto other countries?

October 26, 2021
A lot of eCommerce store owners have the wrong idea about what it takes to scale the product to another country.​ ​And it’s not only…

Facebook Ads Late Attribution How it works, why it happens

October 26, 2021
​ WHAT ON EARTH??​ You turn off a failing campaign. ​ A few days later, it has 4x ROAS​ If you’ve seen my video about…

eCommerce 2020 LEARNINGS & 2021 PREDICTIONS

October 26, 2021
So what are the ever awaited conclusions of the craziest year in eCommerce? Whatever the answer is, you better get ready for Q1 2021. Or let…

What really makes people click?

October 26, 2021
What really makes people click? What defines that “AHA” moment, when they are ready to buy the product. In spite of  all the top-down views…

Wow It’s been a crazy ride! 😀 Over $6mln USD generated for our clients just last month!

October 26, 2021
<$6mln+ BFCM SUMMARY > Wow It’s been a crazy ride!  Over $6mln USD generated for our clients just last month! This means we’re on track…

Saturated creatives and you have run out of ideas? PART III

October 26, 2021
Saturated creatives and you have run out of ideas? PART III Saturated creatives and you have run out of ideas? – Here’s a method to…

Saturated creatives and you have run out of ideas? Part II

October 26, 2021
Saturated creatives and you have run out of ideas? Here’s a method to NEVER run out of angles to promote. CONTENT STRATEGY- You need a…

Saturated creatives and you have run out of ideas? Part I

October 26, 2021
Saturated creatives and you have run out of ideas? Here’s a method to guarantee you NEVER run out of angles to promote. Why this is…

This is why people don’t believe your brand. Here is a solution

October 26, 2021
Why people don’t believe your brand. Do you even have a brand? It’s a hard question to answer… Most eCom stores owners would LOVE to…

Wow !!! Those that invested in the proper creatives must be having a fun time now!

October 26, 2021
F**k me! Those that invested in the proper creatives must be having a fun time now! YouTube IS TURNING INTO A SHOPPING PLATFORM! What we…

Facebook CPMs are going through the roof! First step: DO-NOT-FREAK-OUT.

October 26, 2021
Facebook CPMs skyrocketed recently (especially in the jewelry space.) Some people explained this by saying that companies are getting ready for the record-breaking Q4, or…

Don’t stress that much. Easy guide for burnout management

October 26, 2021
(!) Burnout management method that actually works. I had 3 team members asking me what I do to manage my stress and it helped them…

How our agency grew really fast and lost something important at the same time?

October 26, 2021
So the agency grew to over 50 people, and as crazy as it sounds, I haven’t had a chance to speak to some of them…

How technology surveillance and store our customer behavior? How our future will look like?

October 26, 2021
What I’ve been wrapping my head around lately… I recently had a call with the CEO of a decently-sized marketing agency (400+ people). He agreed…

Ever lost $ on the inventory you didn’t sell?

October 26, 2021
Ever lost $ on the inventory you didn’t sell? Here’s something that may help: THE PROBLEM: A lot of eCommerce businesses, especially the ones that…

CRO “expert” messed up again? Here is how to find a better professional

October 26, 2021
CRO “experts” messing up your website? There are two types of website optimization experts: Type A: Focused on isolated parts of the website design, apps,…

Our own mask store scaled from 0 to $1,606,669 USD at 220% ROAS in 56 days using Taboola & Facebook Ads while donating 20% of profits to local elderly care centers.

October 26, 2021
Brand Story We were getting a lot of requests from businesses selling masks asking to work with us, but we never felt any of them…

Shape Up for the Break Up! How Brexit may affect USA online sellers, selling into the UK and European Union.

October 26, 2021
On the 1st January 2021, the transition period is over and the UK will leave the European Union’s single market and customs union. This might seem…

Native Ads 101 (Taboola/Outbrain):

October 26, 2021
Scaling eCommerce beyond Facebook Live | Shopify & Dropshipping | 2020 If you’re looking to grow your eCommerce store, diversify your paid traffic sources and…

Shopify Website Conversion Teardown

October 26, 2021
On our Facebook group, we hold regular webinars about e-commerce and online advertising. Feel free to join our group here, if you want to take part…

Dealing with (potentially) Fraudulent Orders in Shopify

October 26, 2021
Dealing with potentially fraudulent orders in eCommerce is both an art and a science. But it’s important to deal quickly and effectively with a clear…

The New Proven Facebook Ads Account Structure (The Ultimate Purpose of CBO)

October 26, 2021
Some time ago, I held a webinar about the way we structure Facebook Ads accounts and the most up to date strategies. I explained our…

Pet bed Shopify store scaling to $251,557 while increasing website conversion rate to 4.25%

October 26, 2021
Brand Story The brand was launched in 2009. It was created and based around the key principles of offering high quality and fashionable pet products…

The Best Shopify Apps for Conversions

October 26, 2021
Shopify is our preferred platform for ecommerce stores on the web. It’s fast, simple and easy to build out a professional looking store quickly. Once…

How to protect yourself from rising CPMs

October 26, 2021
How to protect yourself from rising CPMs In recent days, everyone has been raving about the amazing results they got from selling their (and their…

How to Leverage Synergies Between PR and ADS to Triple Your Sales Even If Your Whole Industry is Failing.

October 26, 2021
THIS IS BIG! Meghan Markle, the Duchess of Sussex, wore our client’s (Edge of Ember) new charm necklace on her final royal appearance! Couldn’t think…

Are you having a bad day? You should read that.

October 26, 2021
I usually post business stuff mostly, but today I felt like I wanna share something different. I woke up today and immediately fell into one…

eCommerce in the face of COVID-19 – Winners, Losers and omnichannel strategies

October 26, 2021
1. Introduction In the last week we’ve seen very different responses from the various niches our brands are in. Some brands are having the time of their lives…

12x ROAS – but cannot scale. A marketer’s worst nightmare.

October 29, 2021
1. Introduction Although this is a good problem to have, I wanted to share what happened to us recently, as some of you may have…

BFCM Case Study

October 29, 2021
Hey guys, I’m sharing this case study to help you drive more sales during the oncoming Valentine’s Day—which can easily be a mini Black Friday…

Top Talent on Demand – Trending Digital Recruitment Strategies

October 29, 2021
How to use Facebook Ads to create a talent bench full of A-Players. Who this article is for: CEOs, Company Owners, Recruiters, HR Directors With…

Top 5 tips for getting more clients to your business

October 29, 2021
If you are not a marketer and the concept of a sales funnel is new to you… Russel Brunson’s “Dotcom Secrets” is a must-read. The…

The Power of Branding

October 29, 2021
. Yep, you read that right. 77X ROAS from 700 Euro remarketing budget and 20X ROAS from 2,000 Euro budget consistently. . Is this some…

Would you believe it if someone told you that Facebook Ads are more difficult than Investment Management?

October 29, 2021
Recently, I have been reading Principles by Ray Dalio. Great book, read it if you have not done so yet. Dalio is an Investment Manager…

Trying to squeeze that 0.1 ROAS bump with your Facebook Ads?

October 29, 2021
Nothing wrong with that. It’s good to work on optimizing your traffic. . Yet, it freakin blows me away how everyone is focusing on optimizing…

A Not-So-Obvious checklist on scaling beyond $100k/mo.

October 29, 2021
If you’ve come to the point where you are ready to scale your ads, you must want to do it profitably and consistently. If you…

How to use PROMO campaigns to get free traffic and more sales.

October 29, 2021
PROMO campaigns are a very useful tool for when you want to get more traffic to your store and if you are not utilizing it,…

Why in the last 12 months I’ve spent over $14,000 on marketing coaching alone.

October 29, 2021
Do you know the saying ‘The Devil Never Sleeps’? It’s not all that well known so let me explain: what it means is that you…

Your customers may think you are dropshipping.

October 29, 2021
-“…Wait, what?! My brand offers supreme quality, fast delivery and stellar customer service, they would NEVER think I am dropshipping.” . Ok, well if you…

What are some small changes you can easily implement to boost Revenue and Conversion Rates?

October 29, 2021
As part of a recent onboarding for a new client, we reviewed their Analytics and User Interface/User Experience. Our experts implemented some small changes like…

10 Lessons from our Largest Black Friday Promotion Yet

October 29, 2021
It’s been a hectic few weeks here at Salesgenomics thanks to Black Friday and I feel like it’s the time to summarise what was actually…

Maximize ROAS or Revenue?

October 29, 2021
I usually encounter 3 types of eCom business owners: a) Those who want to get the highest possible ROAS, b) those who want to maximize…

Facebook Advertising Automation Tools

October 29, 2021
1. Introduction The current document is written in order to compare different automation tools that could help and support advertisers on Facebook. We will review…

What to look out for when hiring a Marketing Agency?

October 29, 2021
Today, I am going to share the pros and cons of choosing an in-house team, a freelance marketer or a marketing agency. In addition to…

Lead generation for dentists

October 29, 2021
A lead in a dental practice may be someone who is looking for a new dentist. In online marketing, the capture of lead information usually…

Introduction to messenger marketing

October 29, 2021
What Messenger Marketing Is? Messenger Marketing is the marketing process for your customers using a messaging app. You can create a list by attracting new…

How to get started with Facebook Ads for eCommerce

October 29, 2021
The first steps with Facebook Ads for your eCommerce store can be challenging, therefore you will want to make sure you are following the best…

10 SaaS Marketing Mistakes Technology Startups Make(and how to avoid them)

October 30, 2021
There are plenty of technology startups that figure out a profitable marketing strategy before they run out of capital… …But also THOUSANDS that fail in…

How to Create a Profitable Online Course

October 30, 2021
Help others by teaching what you already know AND create a reliable, passive income. Do you work independently but suffer from the feast-or-famine of an…

The Guide for 2x eCommerce Profits in Q4 2022

November 18, 2022
You can best your Q4 2021 sales in Q4 2022. Yes, we know that inflation grips markets worldwide and customers are hesitant to buy. But…