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Saturated creatives and you have run out of ideas? Part I

By October 26, 2021No Comments

Saturated creatives and you have run out of ideas?

Here’s a method to guarantee you NEVER run out of angles to promote.

Why this is a problem—because everyone has a problem with testing creatives. They eventually end up with only 1 angle and 1 persona that works best for them and they have problems with creative diversification.

[PART ⅓]

CREATING CUSTOMER PERSONA

The absolute groundwork for understanding the ways you can present your product involves having a good understanding of your customer persona.

Why?

Because you need to find a link between the user and the product. What is the particular customer desire or problem that the product helps with?

You ideally develop multiple personas, but be honest with yourself about what kind of customer you’re really after.

Usually, when talking about personas, marketers think about ages, genders, interests, and other factors that help them with targeting. These are obvious and although important, I won’t talk about these because you know them already.

What you should really be after is to understand BOTH the LOGICAL and EMOTIONAL side of the customer:

  1. What are the customer PROBLEMS that the product solves?
  2. What are the customer DESIRES that the product satisfies?
  3. How do customers make a decision to BUY the product? Are they taking an instant action, or do they need to trust the product and brand before they buy it?
  4. What are the ROADBLOCKS that prevent the customer from buying the product? Is it the price or the believability?
  5. How do they COMMUNICATE? Each generation has a specific communication type that requires certain criteria to be met in order to trust a brand/product. This also varies by niche. Find yours.
  6. Finally, who INFLUENCES the audience? Are these people experts, doctors, influencers? Who should be the authority?

You see how these 6 points are totally different from what most people do when defining their personas?

When you answer the questions above, you will understand WHAT to say to your audience, HOW (how often, how much, in what manner) to do it, and WHEN and WHERE you should do it, and this is just the beginning of proper communication.

Work on that and look out for part [⅔]. Once you complete all 3 parts, you can be certain you’ll never run out of creative angles to test.

And if you feel that your results are suffering because of your creative saturation, give me a shout and I’ll help you come up with new ideas (for free) 🙂