The Power of Branding

[aka how we turned 700 Euro into 55,000 Euro with remarketing ads]
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Yep, you read that right. 77X ROAS from 700 Euro remarketing budget and 20X ROAS from 2,000 Euro budget consistently.
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Is this some magic trick or fake case study? No.
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Maybe it is another case study where someone posts results of a campaign where they simply got lucky? If you call prospective clients you can add the most value to, identifying lowest-hanging fruits in their business and execute on it as lucky, then yes you can call these results luck!
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Last year, we onboarded a new client that we knew has a great potential to rock it with Facebook Ads. They are a high-end fashion business that sells internationally. They were making most of their sales in physical stores, but some of their revenues were coming from their online store as well. Roughly, their online revenue was approximately 100,000 Euros a month. What was unique for this client, is that they were selling online for 5 years nearly and their Facebook and Instagram accounts were very developed, with over 100,000 and 60,000 followers respectively. Having all those assets, they had never run any Facebook ads.
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When we audited their account we realized that throughout all those years, they hadbuilt a very loyal and engaged fanbase that was really underutilized. So the first goal for us was to make sure that we utilized the traffic they already have.
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As a standard procedure, we started from setting up simple ATC Dynamic Product Ads remarketing, while making sure that we sent as much of the traffic to the website as possible.
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Soon, we got our first 500 Euro sale. Another one 350 Euro sale followed. The business was literally flooded with new orders. Back then we were working with smaller budgets, so even though we started with a very conservative setup, in the first two months we generated 56,000 Euro cash from a budget of only 2,000 Euro. he client added almost 30% additional revenue to their online business instantly.
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How is that even possible?
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There are a few factors that constituted such an amazing result. Firstly, as we already mentioned, the client had a loyal fanbase that was simply underutilized. Secondly, they had an amazing product. But most importantly, the client grew out of the niche they served and so they did not even have to make a guess as to what was going to resonate with their audience. They simply knew it. This, combined with the utmost attention to details like proper wording, brand message, and design consistency let the client create a unique experience for a user across all customer journey. Everything was spot on. So when we came in with our Facebook Ads experience, nothing else was needed to have booming results.
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A Brand is what people see when they look at your business for the first, second and the third time. It is like they are looking through a keyhole to determine how they feel about what you have to offer.
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Nowadays, when the advertising costs keep going up and there is a huge amount of dropshipping stores delivering low-quality products, focusing on branding is more important than ever. You need to differentiate yourself from the competition to ensure that people know the value you deliver and are willing to pay the right price for it.
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Think of a fashion powerhouse like Burberry. The prices of their products go into a few thousands of dollars each. Their website and email newsletters are spotless and deliver a one-of-a-kind user experience. Do you think people would be willing to pay $3,000 for a coat if their website looked like a regular dropshipping store? I doubt it.
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So no matter what stage your eComm business is at, do not underestimate attention to detail. Even if it is not noticeable in an instant, making sure that you display value every time someone interacts with your brand will help you achieve long-term success with your business.
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If you want to learn how to get outstanding results with your remarketing campaigns and how to build a longstanding success with your brand, book a discovery call here: salesgenomics.co.uk/mike