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Trying to squeeze that 0.1 ROAS bump with your Facebook Ads?
Marketing

Trying to squeeze that 0.1 ROAS bump with your Facebook Ads? 

Nothing wrong with that. It’s good to work on optimizing your traffic.
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Yet, it freakin blows me away how everyone is focusing on optimizing their Facebook ads without taking into consideration the whole of the funnel.
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Facebook ads results are volatile by nature so it is uneasy to maintain steady ROAS over time. You always need to have a margin to make sure you make up for the platform’s unpredictability.
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So what is the best way to squeeze more juice from your audience?
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Well, have you thought about conversion rate optimization? Because most of the people have not. They usually set up their funnel once and forget about it. At best, they may do some tweaks here and then and put in place a new app everyone is raving about.
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That sucks.
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They are wasting their traffic and miss on the opportunity of making extra 20%-40% of their revenue.
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Here’s the real math behind conversion rate optimization: Let’s assume your store makes $100k a month and your average conversion rate is 1%. Let’s now assume, that in the first month, you managed to get your conversion rate up to 1.1%. This gives you an extra $10k in revenue per month, which equals to $120k per year. Let’s now assume that you managed to raise your conversion rates up to 1.5% by 0.1% every month.
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How much extra revenue you will make within the first 12 months of optimization? Let me grab a calculator cause it’s not a small figure… $500.000.
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You just made $500.000 on top of the $1.2m you used to make, which is additional 41.6% revenue.
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The CRO math doesn’t lie and those results are not uncommon.
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I hope this makes you realize how much you are missing out on not implementing CRO.
Cheers!

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