As part of a recent onboarding for a new client, we reviewed their Analytics and User Interface/User Experience.
Our experts implemented some small changes like bringing their theme up to date, improving the look and consistency of color and adding smart search features.
Then our Conversion Rate Optimization Specialist added some apps to demonstrate social proof, display customer photo reviews and encourage mobile add-to-carts…
And before we even really got started our client saw a 47% boost in revenue per customer and a 46% increase in conversion rates.
The lesson?
Make sure your fundamentals are in place before going after the latest, 37-step “hacks” to improve performance.
