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What really makes people click?
Marketing

What really makes people click? 

What really makes people click?

What defines that “AHA” moment, when they are ready to buy the product.

In spite of  all the top-down views in marketing, where we keep analyzing numbers and consumer behavior, and trying different testing angles, we oftentimes forget that a buying decision boils down to 2 simple factors:

  1. Emotional decision
  2. Logical decision

That’s it!

The relevance of these two varies by product type (category, price, etc.) and customer persona, but there’s a very exact formula for every case!

For example, let’s say you’re selling toothpaste.

People won’t buy your toothpaste if they don’t know about tooth decay. This is a logical reason to buy. 

Next, assume that the toothpaste you sell has a fresh mint smell and a greenish tube color associated with freshness. Because people desire to feel clean and fresh, this creates their emotional desire to buy the product.

Now, how do you make people click on both Logical and Emotional levels to buy your product?

Let me know in the comments!

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