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Why in the last 12 months I’ve spent over $14,000 on marketing coaching alone.
Marketing

Why in the last 12 months I’ve spent over $14,000 on marketing coaching alone. 

Do you know the saying ‘The Devil Never Sleeps’? It’s not all that well known so let me explain: what it means is that you always have to be prepared for the worst to come. This will help you survive.
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This can be applied in many ways and the one I really like personally is applying it to Facebook’s algorithm and market conditions. Those two change constantly and you either adapt to it or die.
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Sure, you may benefit from your evergreen setup and enjoy profiting from your ads while not making any changes, but this will eventually stop performing, too. Your competition will outdo you. An active agent always wins over the passive one.
If you have not been testing new strategies, copy and creative and if you have not been tracking what new changes Facebook introduces you will wake up with a non-performing account unable to get it to the point where you can even break even. And it’s not me trying to scare you, it’s a law of nature.
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OK, so how can you avoid it?
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Erm, you can always hire us to manage your campaigns :). Though, this is good only for those who have money to invest and are busy running their businesses. So if this is off the table, the second best option is to get access to the asset that makes all the difference.
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And what is the most valuable asset in the information-driven economy? Well… information.
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Now, there are many ways that you can pursuethe information you need. You can try and spend your own money in real life to figure things out. For example, you can go and put an extra budget to your Facebook Ads so that you can do more tests. This is something everyone running ads should ALWAYS be doing, but unfortunately, this is oftentimes not enough. It will only work if you have a very good understanding of marketing and how systems work in general as in marketing everything is connected.t is difficult to differentiate between cause and result, and also between correlation and causation.
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Secondly, you can do RESEARCH. Yes, research is always good and you should always be doing it. However, it is also very time-consuming and you may not have enough time to do it extensively, which is necessary to make your marketing work.
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What you can also do is to buy (or torrent? […oh naughty you!]) an expensive marketing course to help you get ahead of the curve. This may help, but the problem of those is that these are usually not personalized and you may either not be able to fit the newly acquired expertise into your current situation, or you may not have enough time to implement it (and as they say, time is money).
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The last option on the table is to buy the information in the most time-efficient form, that is hiring someone to coach you. And this is what I do. I get top-of-the-line very niched experts and pay them $400-$500 per hour, sometimes even more, only to audit our processes and tell us what we did right and what we did wrong.
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This, along with the proper research and testing is the ONLY way to be an absolute top of the line in the industry. You want to spend $150k/mo profitably with 3X ROAS. You think your competition will just let you do that? WRONG. The devil never sleeps.
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Now, we don’t offer coaching, so please do not message me asking if I can coach you :). I probably suck at coaching anyways… What I’m good at, though, is bringing results to the clients.
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Because I never sleep…
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…so that they can 
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Over.

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