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If you sell products or services through your website or want to get leads to sign up for a consultation for you, leave their email address, or register for a webinar or an event you need to control and own the path the visitors take from the moment they land on your page to the point they become your customers.
Unlike traditional websites that are mainly meant to provide information about your business and establish authority, the primary goal of funnels is to make viewers take the actions you want them to take, while minimising distractions from your main offering.
Let’s take Mike as an example. Mike is a fitness coach and wants to get more people to sign up for a free trial session with him at a gym.
Mike creates an ad on Facebook that targets his ideal customers in New York.
Visitors who click on the ad, land on his page which immediately establishes Mike as an authority in the fitness niche.
After seeing an impressive amount of testimonials, proofs of authority, promise of value and having their pain points precisely addressed, visitors sign up for a free session.
Those who are not yet convinced, can leave their email address in exchange for a free ebook about optimal diet regimen and for the next 7 days they will be getting emails with more free value and reminders of the free training session signup or other paid books and training materials they can purchase.
In the end, Mike reaches more customers, has an additional steady source of income and can focus on other aspects of his dream business.
Previous agency tied me up for a yearly contract before I knew how bad they were. (…) Of all the people I’ve ever worked with Matt is the best. And you don’t get that overnight. You need to practice for years to get good at Facebook Ads. You’re lucky if you have the opportunity to work with him.