The client understood and followed the advice about using advanced Facebook strategies that our media buyer had proposed in the consultation. Still, he had little time to implement all the takeaways by himself . Thus, our media buying experience was used to not only save time on managing ads, but also to kick off advanced strategies in the Facebook Ad account—as we previously discussed in the audit consultation.
At the beginning we had one major problem to solve:
Blueoffer7’s system was to launch 20 products every week in the hope of finding a winner. The problem here was this: If there were no winners for an extended period —The ROAS would drop and scaling the account was nearly impossible.
To deal with that issue we decided to:
- Introduce value-based lookalike audiences and implement advanced remarketing funnels
- Start new evergreen campaigns for TOF. This would include a catalog-ad for a specific product-set which we started to optimize further after a few days