+1M
Revenue growth
Kwik Learning is a powerhouse in memory improvement and speed reading training for individuals and Fortune 500 corporate clients around the world. The Challenge
Kwik Learning needed a sustainable, scalable source of traffic that would create sales at lower costs than expensive affiliate commissions. When we took over the account, it had very little data to work with and the audiences were not established, so we were essentially starting from scratch.
+1M
Revenue growth
x3.56
Facebook ads ROAS
+20k
Leads Generation
We began with researching consumer audiences and, using insights we identified, formulating potential offers. We then set about developing a variety of creatives to test within our ads.
We knew that starting with a high-priced product before priming audiences to the value of the program would likely result in a large drop off; therefore, at the top of the funnel, we started with a ‘freebie’ to immediately give the audience something of value and generate leads we could continue moving down the funnel to conversion. We developed a remarketing strategy for these leads that ultimately drove sales for this primed audience. Further, since this audience now fully understood the value of the program, we created a post-purchase upsell strategy to keep these customers engaged and maximize AOV.
Lastly, we began exploring other international markets for expansion opportunities. In early 2019, we started testing ads in Canada, Australia, UK and Europe. After a few rounds of experiments, we decided to target worldwide audiences, excluding our main markets (US, CA, UK, AU) using manual bidding.
By the end of our first 90 days working on this campaign, we were consistently generating 5.12:1 ROAS. And less than a month after launching our international campaign, we were able to generate more than 3:! ROAS with the international market, which we were able to sustain long term.
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