Online Course – FB Ads

About Jim Kwik

20,517% ROAS on a single downselling retargeting campaign

Kwik Learning is a powerhouse in memory improvement and speed reading training for individuals and Fortune 500 corporate clients around the world. Their mission is to help you learn faster, master information overload, and activate your inner genius.

After a childhood brain injury left him learning-challenged, Kwik created systems and strategies to dramatically enhance his own mental performance. He has since dedicated his life to helping others master the growing epidemic of information overload and unleash their brainpower to live a life of greater power, productivity, and prosperity.

The Challenge

Thanks to Jim’s captivating personality, amazing results and a world-leading team he was able to build an affiliate network of astounding size that was generating most of his revenue. Unfortunately, this left the company reliant on traffic sources they had little control over, which they felt was limiting their potential to scale.

What Kwik Learning needed was a sustainable, scalable source of traffic that would make them sales at lower costs than huge affiliate commissions.

The Strategy

Kwik learning had a large traffic volume coming to their sites every month that they were not converting, so the first thing we did was set up retargeting campaigns and we started seeing results immediately. After that we established a source of fresh traffic by utilising Facebook Lookalike Audiences and testing various free lead capture offers. Finally, despite our extensive funnel A/B testing plenty of people were leaving after they’ve added our courses to cart. We decided to experiment with a downselling strategies by offering other cheaper offers

The Results

  • 20,517% ROAS on a single downselling retargeting campaign.
  • 512% ROAS overall after a 3-month period of optimisation
  • -256% lower Cost per Sale comparing to affiliate network
  • 2005% increase in Page Reach

Are you ready to take your business to the next level with a trusted marketing partner? Book a discovery call to learn more!

Michal Lewandowski, Co-founder & CEO

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