The most experienced team member who combines in-depth technical experience within various advertising platforms, as well as broad business acumen, strategic intuition and marketing empathy. They lead and manage the team and are a trusted advisor to the client on influencing a variety of their KPIs: Traffic, Conversion Rates, Average Order Value, Lifetime Value, Customer Satisfaction and Total Profit. They take the ultimate responsibility for the client’s success.
Facebook/Instagram/ Google/YouTube Media Buyers:
The technical guru who knows their respective platforms’ ins and outs. Day and night they make sure clients' ad spend is safe and invested the best it can be. They are not simply the data experts, but we make sure our experts also have the empathy for the customers and are marketing savvy, so that they can find creative ideas to scale the spend while maintaining (or even increasing) the ROAS.
Conversion Rate Optimisation Experts:
They bring a sharp analytical eye to a strong understanding of customer psychology and motivations. They conduct heuristic analyses, A/B tests, data modelling to boost clients’ website conversion rates. On top of that, they influence client’s profits by planning upsell/cross-sell and bundling strategies to increase the Lifetime Value of each customer.
They are a well-stirred blend of creativity, cold, organised logic and deep empathy with the customers. Whether it’s ad copies, landing pages or email automation sequences, they write words that sell and make clients' creatives hypnotise even the coldest prospects to beg them to take their money while staying congruent with clients' brand voices.
They're simply data geeks. They make sure our clients can trust their analytics at any moment and that the attribution models we use help our decision making. They proactively search for new opportunities within numbers to give our clients an edge. Industry averages are below their ambition. Their goal is to achieve conversion rates that make our clients the most profitable businesses in their niches.
They create eye-catching, scroll-stopping, brand-boosting beautiful video and graphic content that stands out among competitors and tell stories that sell. They conduct their own audience and competitor research and proactively advise media buyers on new creative angles to test next. Through a combination of graphic design and video editing, they supercharge advertising campaigns seeing how their creativity translates into dollars!